With the many Zune video downloads today, it is clear that Zune is not just another portable media device in the market. According to the National Purchase Diary Group January 2007 report, Zune ranks third among the best selling media gadgets. Downloading multi-format video content is just one of the many reasons why people buy Zune.

The Zune player can play both WMV and MOV formats on top of other less common formats.

Many people have the initial misperception that just because Zune belongs to Microsoft, it is not able to play QuickTime videos and movie files in the MOV format. QuickTime and iPod are owned by Apple, and naturally Zune is a rival. Yet, to many people’s surprise, Zune can play the Windows Media Video, WMV as well as the MOV files. Other than these, popular MP4 and MP4V formats are also playable.

This flexibility allows Zune to dominate a large part of the video market. Video enthusiasts like the idea of plug and play which is pretty much the case for a Zune player. You really do not need to buy any video converter to convert the video file format from one to another just so that it is readable by the portable media device.

The Zune Software is a handy application when it comes to managing your library of Zune video downloads.

The Zune software is also capable of organizing and managing your video library. Categorizing and tagging your Zune vide downloads is easy and convenient. The software is the perfect tool to sync or automatically update the video files on your Zune whenever updates are made available. If you are a video podcast or internet TV subscriber, then you will really appreciate its convenience.

The media synchronization makes it easy for your device to be constantly updated with the latest video episode. Whenever there is a new episode, it will automatically be downloaded onto your PC and Zune. Talk about human technology.

Zune also allows video sharing with other users.

Zune Social lets you share information about the latest files such as Zune video downloads you recently acquired. Activate the Zune Social and it will go detecting other users within a specific range. From there, you will know what these owners are playing on their devices right now.

Can’t wait to tell the world about your latest and coolest find? Zune Social now allows you to broadcast your current video playlist and download finds through widgets. You can add a widget onto your Facebook or MySpace and update social friends about the hottest video you’ve just downloaded.

The power of Zune extends beyond just downloading and watching videos alone. You can do more than that. So it’s time to play around with your Zune video downloads now.

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